Privacy policy
Last updated: 26 June 2026
This Privacy Policy explains how PACEON collects, uses, stores and shares your personal information when you visit, browse or make a purchase from paceon.co.uk, contact us, create an account, sign up to our marketing, leave a review or otherwise interact with our website and services.
PACEON is the trading name of PURA VIDA ECOM SOLUTIONS LTD, a company registered in England and Wales under company number 16579115. Our registered office is:
PURA VIDA ECOM SOLUTIONS LTD
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
For the purpose of applicable UK data protection laws, PURA VIDA ECOM SOLUTIONS LTD is the data controller of your personal information.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Email: contact@paceon.co.uk
Phone: +44 7878 686115
1. Personal information we collect
Depending on how you interact with PACEON, we may collect and process the following categories of personal information:
- Identity and contact details: such as your name, email address, phone number, billing address and delivery address.
- Order and transaction details: such as the products you view, add to basket, purchase, exchange, return or cancel, as well as order history and delivery information.
- Payment information: such as payment method, transaction status and payment confirmation. Card and payment details are processed securely by our payment providers and are not stored directly by PACEON in full card form.
- Account information: such as login details, preferences, saved addresses, order history and account settings, where you choose to create an account.
- Customer service communications: such as messages, emails, call details, return requests, exchange requests, complaints, feedback and support enquiries.
- Marketing preferences: such as whether you have opted in to receive marketing emails, your communication preferences and your unsubscribe status.
- Review and user-generated content: such as product reviews, star ratings, photos, comments or feedback you choose to submit.
- Device and technical information: such as IP address, browser type, device type, operating system, approximate location, referral source and website activity.
- Usage and analytics information: such as pages viewed, products viewed, clicks, basket activity, checkout activity and how you interact with our website.
2. How we collect personal information
We may collect personal information from the following sources:
- Directly from you when you place an order, create an account, contact us, request a return or exchange, sign up for marketing or submit a review.
- Automatically through our website using cookies, pixels, analytics tools and similar technologies, subject to your cookie preferences where required.
- From service providers who help us operate our website, process payments, fulfil orders, deliver parcels, send emails, provide analytics, prevent fraud and support customer service.
- From advertising and marketing platforms where you interact with our adverts, website or social media content.
3. How we use your personal information
We use your personal information for the following purposes:
- To process and fulfil your order: including accepting payment, confirming your purchase, arranging delivery, providing tracking information, handling returns, exchanges and refunds.
- To provide customer support: including responding to enquiries, resolving issues, handling complaints and helping with returns or exchanges.
- To manage your account: including account creation, login, saved preferences, order history and account communications.
- To improve our website and shopping experience: including analysing website performance, product interest, basket behaviour, checkout performance and customer journeys.
- To send marketing communications: where you have opted in or where we are otherwise allowed by law to contact you. You can unsubscribe from marketing emails at any time.
- To show relevant advertising: including through platforms such as Meta, TikTok and Google, subject to your cookie and tracking preferences where required.
- To collect and display reviews: including product ratings, written reviews and customer-submitted content where you choose to provide it.
- To protect our business and customers: including fraud prevention, payment security, website security, chargeback prevention and misuse detection.
- To comply with legal obligations: including accounting, tax, company record-keeping, consumer law, regulatory requests and dispute resolution.
4. Our lawful bases for processing
Under UK data protection law, we rely on different lawful bases depending on how and why we use your personal information:
- Contract: when we need to process your information to provide our products and services, fulfil your order, process payment, arrange delivery or handle a return or exchange.
- Legal obligation: when we need to keep certain records or respond to lawful requests from regulators, tax authorities or other public bodies.
- Legitimate interests: when we use your information to operate and improve our business, prevent fraud, protect our website, respond to customer enquiries, understand website performance or carry out limited marketing activities, provided your rights do not override those interests.
- Consent: when you opt in to certain marketing communications or allow non-essential cookies and similar technologies.
5. Marketing communications
If you sign up to receive marketing from PACEON, we may send you emails about new products, offers, launches, style edits and other updates.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@paceon.co.uk.
Even if you unsubscribe from marketing, we may still send you service-related messages, such as order confirmations, dispatch updates, return updates, account messages or important information about your purchase.
6. Cookies, pixels and similar technologies
Our website uses cookies, pixels and similar technologies to operate the website, remember your basket, support checkout, improve performance, analyse traffic and deliver relevant advertising.
Some cookies are strictly necessary for the website to work properly, such as cookies used for basket, checkout, security and payment functionality.
Other cookies and similar technologies, such as analytics, advertising and remarketing cookies, may require your consent. Where required, we will ask for your consent through our cookie banner or cookie preference tool.
We may use technologies from platforms including Shopify, Google, Meta, TikTok, Klaviyo, Microsoft Clarity and review providers. These tools may collect information about how you use our website and interact with our products, adverts and emails.
You can manage your cookie preferences through the cookie settings available on our website. For more information, please see our Cookie Policy.
7. Shopify
PACEON is powered by Shopify, which provides the e-commerce platform that allows us to sell our products to you.
When you visit or purchase from our website, your personal information may be processed by Shopify to help us operate the store, process orders, support checkout, manage payments, prevent fraud, analyse performance and provide related e-commerce services.
Shopify may process your personal information in accordance with its own privacy practices. You can read more about how Shopify processes personal information by visiting Shopify’s privacy information:
https://www.shopify.com/legal/privacy
https://privacy.shopify.com/en
8. Payment providers
We use third-party payment providers to process payments securely. Depending on the payment methods available at checkout, this may include Shop Pay, Visa, Mastercard, American Express, Diners Club, Discover, Apple Pay, Google Pay, Amazon Pay and PayPal.
Payment providers process your payment information in order to authorise and complete your transaction, prevent fraud and comply with their own legal and security obligations.
For approved B2B orders, alternative payment methods may be available by prior agreement.
9. Who we share personal information with
We may share personal information with trusted third parties where necessary to operate our business and provide our services. These may include:
- Shopify and related e-commerce service providers;
- payment processors and fraud prevention providers;
- delivery companies, couriers and fulfilment partners;
- email marketing and customer communication platforms, including Klaviyo where applicable;
- analytics providers, including Google Analytics and Microsoft Clarity where applicable;
- advertising platforms, including Meta, TikTok and Google where applicable;
- review platforms and user-generated content providers;
- customer support tools and service providers;
- professional advisers, including accountants, legal advisers and compliance consultants;
- law enforcement, regulators, courts or public authorities where required by law.
We do not sell your personal information to third parties.
10. International transfers
Some of our service providers may process or store personal information outside the United Kingdom. This may include providers based in the United States, Canada, the European Economic Area or other countries.
Where personal information is transferred outside the United Kingdom, we take steps designed to ensure that appropriate safeguards are in place, such as using recognised data transfer mechanisms, contractual protections or providers operating under appropriate legal safeguards.
11. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, comply with legal obligations, resolve disputes, prevent fraud and enforce our agreements.
Order, transaction and accounting records may be kept for the period required for tax, accounting, legal and regulatory purposes.
Marketing data is kept until you unsubscribe or ask us to delete it, unless we need to keep limited information to respect your opt-out preferences.
Customer service records may be kept for as long as necessary to manage your enquiry, support future customer service, resolve disputes and protect our legal position.
12. Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, payment system or electronic transmission is completely secure. You should take care when sharing information online and avoid sending sensitive payment or security information through unsecured channels.
13. Your rights
Under applicable data protection law, you may have the right to:
- access the personal information we hold about you;
- request correction of inaccurate or incomplete personal information;
- request deletion of your personal information in certain circumstances;
- object to certain types of processing;
- request restriction of processing in certain circumstances;
- request portability of your personal information in certain circumstances;
- withdraw consent where we rely on consent to process your personal information;
- object to direct marketing at any time.
To exercise your rights, please contact us at contact@paceon.co.uk.
We may need to verify your identity before responding to your request. We will respond within the timeframe required by applicable law.
14. Children’s privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.
If you are under 18, you should use our website only with the involvement of a parent or guardian.
If you believe that a child has provided us with personal information, please contact us at contact@paceon.co.uk so that we can review and take appropriate action.
15. Automated decision-making and fraud prevention
We may use fraud prevention, payment security and risk assessment tools to help identify suspicious transactions, protect customers and reduce fraud.
These tools may flag certain orders for review, verification, cancellation or refusal where there is a suspected security, fraud or payment risk.
Payment providers may also apply their own fraud prevention and transaction screening processes.
16. Third-party websites and links
Our website may contain links to third-party websites, platforms or services, including payment providers, social media platforms and delivery partners.
We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing personal information to them.
17. Complaints
If you have any concerns about how we handle your personal information, please contact us first at contact@paceon.co.uk so that we can try to resolve the issue.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office, the UK supervisory authority for data protection matters.
Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or privacy practices.
When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date above.
19. Contact us
If you have any questions about this Privacy Policy, our privacy practices or your personal information, please contact us:
PACEON / PURA VIDA ECOM SOLUTIONS LTD
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
Email: contact@paceon.co.uk
Phone: +44 7878 686115