Cookie Policy
Last updated: 26 June 2026
This Cookie Policy explains how PACEON uses cookies and similar technologies on paceon.co.uk.
PACEON is the trading name of PURA VIDA ECOM SOLUTIONS LTD, a company registered in England and Wales under company number 16579115. Our registered office is:
PURA VIDA ECOM SOLUTIONS LTD
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
In this Cookie Policy, “PACEON”, “we”, “us” and “our” refer to PURA VIDA ECOM SOLUTIONS LTD trading as PACEON.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites recognise your device, remember certain information about your visit and improve how the website works.
Cookies can be temporary, lasting only for the duration of your browsing session, or persistent, remaining on your device for a set period of time unless you delete them earlier.
Similar technologies, such as pixels, tags, scripts, local storage and tracking technologies, may also be used to store or access information on your device. In this Cookie Policy, we refer to these technologies collectively as “cookies”.
2. How we use cookies
We use cookies and similar technologies to:
- operate our website and online store;
- remember your basket and support the checkout process;
- keep our website secure;
- process orders and payments;
- remember your preferences where available;
- understand how visitors use our website;
- improve website performance and customer experience;
- measure the effectiveness of advertising and marketing campaigns;
- show relevant advertising on platforms such as Meta, TikTok and Google;
- support email marketing and abandoned basket communications where permitted;
- support product reviews and customer feedback features.
3. Types of cookies we use
Strictly necessary cookies
These cookies are required for our website to work properly. They allow you to browse the site, add products to your basket, use checkout, complete payments, maintain security and access essential website functions.
These cookies cannot usually be switched off through our website because the store would not function correctly without them.
Strictly necessary cookies may be set by Shopify, payment providers, security tools and other service providers that help us operate the store.
Performance and analytics cookies
These cookies help us understand how visitors use our website, which pages are visited, which products are viewed, how customers move through the store and where improvements may be needed.
We may use analytics tools such as Google Analytics and Microsoft Clarity to help us measure website performance, understand customer journeys and improve the shopping experience.
Where required, these cookies will only be used with your consent.
Functionality cookies
Functionality cookies allow the website to remember choices you make, such as preferences, saved information, display settings or features that improve your browsing experience.
These cookies may be used to make the website more personal and convenient for you.
Where required, these cookies will only be used with your consent.
Advertising and marketing cookies
Advertising and marketing cookies help us measure advertising performance and show more relevant adverts to visitors who interact with PACEON.
We may use advertising and marketing technologies from platforms such as Meta, TikTok, Google Ads and Klaviyo. These technologies may help us understand whether an advert led to a website visit, basket action, purchase or other interaction.
These cookies may also be used for remarketing, which means showing PACEON adverts to people who have previously visited our website or interacted with our products.
Where required, advertising and marketing cookies will only be used with your consent.
Review and customer feedback cookies
We may use third-party review tools to collect, display and manage product reviews, ratings, photos and customer feedback.
These tools may use cookies or similar technologies to operate review forms, prevent misuse, display review content or measure engagement with review features.
Where required, these cookies will only be used with your consent.
4. Third-party cookies and service providers
Some cookies on our website may be set by third-party service providers. These providers help us run our store, process payments, analyse website performance, deliver advertising, manage email marketing, support reviews and improve customer experience.
Third-party providers we may use include:
- Shopify;
- payment providers such as Shop Pay, PayPal, Apple Pay, Google Pay and Amazon Pay where available;
- Google Analytics and Google Ads;
- Meta platforms, including Facebook and Instagram;
- TikTok;
- Klaviyo;
- Microsoft Clarity;
- review and user-generated content platforms;
- customer support, fraud prevention, security and website performance tools.
These third parties may process information in accordance with their own privacy and cookie policies. We recommend reviewing their policies if you would like more information about how they use cookies and similar technologies.
5. Cookie consent
When you first visit our website, you may see a cookie banner or cookie preference tool. This allows you to accept, reject or manage non-essential cookies.
Strictly necessary cookies may be used without your consent because they are required to provide the website and online store services you request, such as basket, checkout, payment and security functions.
Analytics, advertising, marketing, functionality and similar non-essential cookies will be used only where permitted by law and, where required, after you have given consent.
You can change your cookie preferences at any time using the cookie settings tool available on our website, where provided.
6. Managing cookies in your browser
You can also manage or delete cookies through your browser settings. Most browsers allow you to block cookies, delete cookies already stored on your device or receive alerts before cookies are placed.
Please note that blocking or deleting certain cookies may affect how our website works. For example, you may not be able to add items to your basket, use checkout properly or access certain website features if strictly necessary cookies are disabled.
7. How long cookies last
The length of time a cookie stays on your device depends on the type of cookie and the provider that sets it.
Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period of time or until you delete them.
Where our cookie preference tool provides more detailed information about individual cookies, including cookie names, providers and durations, that information forms part of this Cookie Policy.
8. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use, the technologies on our website, our service providers or legal requirements.
When we update this Cookie Policy, we will post the revised version on this page and update the “Last updated” date above.
9. Contact us
If you have any questions about this Cookie Policy or how PACEON uses cookies and similar technologies, please contact us:
PACEON / PURA VIDA ECOM SOLUTIONS LTD
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
Email: contact@paceon.co.uk
Phone: +44 7878 686115